1 edition of Conducting focus groups found in the catalog.
Conducting focus groups
|Other titles||Manual for sociologists on the use of focus groups as a tool in social and market research|
|Statement||edited by Janet Mancini Billson.|
|Series||ASA resource materials for professional development|
|Contributions||Billson, Janet Mancini., American Sociological Association. Meeting|
|The Physical Object|
|Pagination||116,  p. :|
|Number of Pages||116|
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This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the /5(17).
Topics covered in this publication include focus group basics, preparing for the focus group, developing effective questions, planning the focus group session and analyzing the data.
Toolkit for Conducting Focus Groups, provided by Omni, is a great resource intended to assist in conducting focus groups and enhance one’s facilitation skills.
The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices.
Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views/5(13).
TEN TOP TIPS FOR GREAT FOCUS GROUPS There’s no doubt that great focus groups require meticulous planning. My Top Ten Tips below can’t guarantee great groups on their own, but they will go a long way to address common pitfalls such as: • losing focus, • ceding control of the group, • running out of time, • discussions that go off Size: KB.
Conducting Focus Groups for Business and Management Students. Not Found. Opener. Sections. Book. Conducting Focus Groups for Business and Management Students. Book. Back to Top. Methods Map. Focus groups. Explore the Methods Map. Related Content.
Basic and Advanced Focus Groups; Analysing Online Text-Based Group Interviews: Exploring. A Practical Guide to Focus-Group Research ROSANNA L. BREEN Faculty of Education, University of Technology, Sydney, Australia ABSTRACT This article guides readers through the decisions and considerations involved in conducting focus-group research.
Conducting the Focus Group In the previous chapter, we discussed the role of the moderator and some general strategies for conducting focus groups. These strategies include the leadership style, degree of structure, and sequencing of questions that are most appropriate for a given research situation.
Focus groups are basically multiple interviews. Therefore, many of the same guidelines for conducting focus groups are similar to conducting interviews (see the Basics of Conducting Interviews). Planning the Session 1. Scheduling - Plan meetings to be one to hours long. Over lunch seems to be a very good time for other to find time to.
Group interviews are among the most common methods of research in the social sciences. Focus Groups: Theory and Practice, Second Edition provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.
The book examines every facet of focus group research, from selection and recruitment of group 5/5(2). Focus group research has certainly extended its reach beyond marketing research applications focused on relatively affluent consumers.
This edition of the book greatly expands the treatment of the use of focus groups in an international context and with special populations, such as children and individuals with special needs. Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and analyzing data to presenting the findings.
Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter. The focus groups are the groups of intellectuals, professionals who come together to form an opinion for the new product in the company.
The focus group is the collaboration of people who come together to make an opinion, put forth their belief and perspective for the Conducting focus groups book or service initiate, in the company. Focus Group Interviewing Richard Krueger 4 Beginning the Focus Group Discussion The first few moments in focus group discussion are critical.
In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. Guidelines for Conducting Focus Groups The guidelines below are based on the combined recommendations of Beyea, McNamara, Meyer, Nicoll and Sharken-Simon cited on the Reference : Jay Klagge.
conducting future research. Who this manual is appropriate for: This document is for people who have no prior experience with conducting focus groups but who would like to gain a basic understanding of best practices.
What you will learn: The Purpose of a focus group and why it is an. "Successful Focus Groups is a state-of-the-art text on focus group research methods "This book systematically addresses the issues, practice, wisdom, and problems in conducting focus groups. It is an integrated collection of articles representing the state of the art in focus group applications.
It covers the basic principles of when. How to conduct employee focus groups is the comprehensive guide that shows you how to explore issues, test concepts and generate ideas with employees so you can make more informed decisions. Whether you’re an HR professional, a communicator or anyone running a program, How to conduct employee focus groups will help you get the insight you.
then make a case for using focus groups in schools and also explain when they should not be used. Finally, we explain how focus group findings can dents voted down a tax referendum—conducting focus groups would re- improve the assignment book and to find ways to promote its use.
Focus group research is used to develop or improve products or services. The main purpose is to provide data to enhance, change or create a product or service which targets a key customer group.
The value of the information gathered is dependent on defined objectives and the preparation done prior to conducting the focus group interviews. A Focus on Focus Groups. Understanding why consumers choose certain products or brands can be a challenge.
However, focus groups are a handy tool to help companies explore this and similar questions. This article will explain how businesses can benefit from focus groups, provide tips on conducting effective discussions. If you are conducting post-survey focus groups, timing will depend on how quickly you can process survey results.
You’ll need time for your leaders to: Review results and share them with employees; Meet to discuss next steps; Roll out reports to individual teams. A good general guide to conducting focus groups. Translates marketing research techniques on conducting group interviews into a form more applicable for social sciences research.
3) Stewart, D. W., and Shamdasani, P. In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.
Book Details Book Quality: Publisher Quality ISBN Regardless of your direction, conducting market research is a crucial part of small business planning.
If you feel the benefits outweigh the disadvantages, a focus group can be one of the most effective market research activities to confirm and improve your business model. Article Sources. Score. " How to Run a Focus Group to Assess Your. Get this from a library.
Conducting focus groups for business and management students. [Caroline J Oates; Panayiota J Alevizou] -- In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind.
Focus groups are a good method to get people involved in the decision making process and have them provide their input regarding the topic. An employer who is considering implementing a transportation program may wish to conduct focus group discussions to determine the transportation needs of.
Conducting Focus Groups. Problems conducting focus groups centered on researchers initially being unwilling to give up complete control of their conduct. Researchers on the team had to stop thinking of themselves as the best people to conduct the groups or as knowing the best ways to ask a particular question (which in some cases was difficult).Cited by: measure e˛ectiveness.
Focus groups can tell you how a new tactic or project has been implemented and why it did or didn’t work. Advantages of focus groups • Focus groups allow you to gather qualitative data on multiple topics drawn from multiple people over a short.
Get this from a library. Conducting focus groups: for business and management students. [Caroline Oates; Panayiota J Alevizou] -- In Conducting Focus Groups, Caroline J.
Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind. This methodology brief outlines a five-stage process for conducting focus groups and reporting on the results.
The five stages are: Study Purpose Methodology Conceptualization Logistics Facilitation Preparation Pre-Session Session Analysis Reporting Using this five-stage process as a guide will contribute to the completion of anFile Size: KB.
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.
Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral.
“Virtual” focus groups enable us to capture the spirit and energy of traditional focus groups without the traditional limitations. “The tried and true nature of focus groups and one-on-one interviews has not lost its power as a means to gain a full-picture read on consumers.
However, conducting the focus group can be complicated and challenging for the novice nurse researchers as how to obtain substantial, meaningful data for further understanding of the topic.
The value of the information gathered is dependent on defined objectives and the preparation done prior to conducting the focus group interviews. What are the Different Types of Focus Groups. There can be focus groups for about anything - product focus groups, customer improvement focus groups or merely idea generation.
issues and other considerations when conducting focus groups. In summary, it is a guide for planning, organizing, and managing focus groups. What is a focus group. A focus group is a method of qualitative data collection. Morgan (p. 1,a) explains, “Focus groups are.
Focus groups are a form of qualitative research that is commonly used in product marketing and marketing research, but it is a popular method within sociology as well. During a focus group, a group of individuals—usually people—is brought together in a room Author: Ashley Crossman.
Focus Group MethodoloGy: IntroductIon and hIstory 3 participants are encouraged to talk to each other instead of answering the modera-tors’ questions. Hence, the moderators primarily aim to facilitate discussion, rather than to direct it.
The aim of focus groups in social science research is to understandFile Size: KB. This post is about conducting focus groups online — what you can realistically learn and how to conduct them in a cost-effective way. It’s also about ways you can move beyond focus groups in the digital age, using online resources to get smarter insights into what your customers really want.
Qualitative vs. Quantitative DataAuthor: Russ Carpenter. Conducting focus groups seems to be a process that is practically intuitive. However, this key practice in qualitative research requires that a novice facilitator must do his or her homework.
This article describes the process by which I became more cognizant of the tools necessary to be successful in planning and running focus by: Chapter 7 Conducting Focus Groups Lisa Ann Edwards In This Chapter This chapter explores techniques for gathering data about the causes of performance problems so that appropriate solutions such as - Selection from ASTD Handbook of Measuring and Evaluating Training [Book].
Rockbridge still conducts focus groups on the web, in-person and by phone. Focus groups have certain advantages including: allowing clients to observe behind a mirror in real time; the ability to implement complex probing procedures such as laddering; and the ability to control the interview process such as rolling out different aspects of an.
Pilot studies can also be useful for qualitative research studies, such as interview-based studies. For example, imagine that a researcher is interested in studying the relationship that Apple consumers have to the company's brand and researcher might choose to first do a pilot study consisting of a couple of focus groups in order to identify questions and thematic areas that Author: Ashley Crossman.Focus groups are a data collection method.
Data is collected through a semi-structured group interview process. Focus groups are moderated by a group leader. Focus groups are generally used to collect data on a specific topic. Focus group methods emerged in the s with the work of Merton and Fiske who used focus groups to conduct audience.